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After four long years, it was finally time again! From November 6-8, Golfstore members once again had the opportunity to meet suppliers at a major order fair in Malmö! Three days filled with exciting impressions, intense discussions, inspiration, and festivities convinced more than 400 participants: together, we can make a big difference in the golf world!
– The atmosphere was fantastic, and the feedback we've received was great. This is an opportunity for shop owners to place their orders for 2024, but Golfstore Order Show also serves as a meeting place where store owners can both see and touch the suppliers' innovations while networking," says Johan Thellmark, CEO of Golfstore, adding:
– It was a wonderful way to celebrate Golfstore's 50 years!

Efter fyra långa år var det äntligen dags igen! Den 6–8 november gavs Golfstore-medlemmar återigen möjligheten att träffa leverantörer för en stor ordermässa i Malmö! 3 dagar fulla av spännande intryck, intensiva diskussioner, inspiration och festligheter övertygade mer än 400 deltagare: tillsammans kan vi göra en stor skillnad i golfvärlden!
– Stämningen var på topp och återkopplingen vi fått är jättefin. Detta är ett tillfälle för shoparna att lägga sina beställningar inför 2024, men Golfstore Order Show fungerar också som en mötesplats där butiksägare får möjlighet att både klämma och känna på leverantörernas nyheter samtidigt som de ges möjlighet att nätverka, säger Johan Thellmark, vd på Golfstore, och tillägger:
– Det var ett härligt sätt att fira Golfstores 50 år på!

For the first time since the turn of the millennium, Denmark has won gold in the European Men's Club Trophy. The team, previously victorious in the Danish championships, now emerged victorious at Troia Golf, outside Lisbon. Listening to Smørums Golfklubb's Golfstore-Pro Jesper Overgaard, it quickly becomes clear that the victory was no coincidence.

20 teams from all corners of Europe were represented. The Danish team consisted of Mads Heller, Jens Kristian Thysted, and Mikkel Pedersen.

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After an extensive and thorough recruitment process with over 200 applications, Golfstore has hired a new Sales Manager. Peter Svensson, most recently from Optimera, will start on December 1, 2023.
– I have always admired Golfstore's way of working and look forward to enhancing it further," he says.

Peter Svensson has a background in the golf industry, having worked for both Mizuno and TaylorMade/Adidas, but he comes most recently from Optimera, where he has been Unit Manager for the past three years.

Efter en lång och noggrann rekryteringsprocess med över 200 ansökningar har Golfstore anställt ny försäljningschef.
Peter Svensson, senast från Optimera, tillträder den 1 december 2023.
– Jag har alltid sett upp till Golfstores sätt att arbeta och ser fram emot att utveckla det ännu mer, säger han.

Peter Svensson har en bakgrund inom golfbranschen där han jobbat för både Mizuno och Taylormade/Adidas, men kommer senast från Optimera där han varit Enhetschef de senaste tre åren.

In 1986, Göran Knutsson took over as Head Professional at Östersund-Frösö Golf Club, and since 1988 he has been a member of Golfstore. In the 37 years that have passed, golf has changed quite a bit.

“Golfers today are much more aware and knowledgeable, not least when it comes to technological aids. As a pro, it’s important to stay updated and here, for example, Golfstore's collaboration with TrackMan can play a major role in the future,” says Göran.

The fact that the technological development in golf is progressing by leaps and bounds has hardly escaped anyone. It contributes to better golf, but of course also puts completely different demands on us as pros. 

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PUMA is investing heavily in switching to sustainable production, and the company has set several ambitious goals for 2025. Golf wear is one of the areas where the sports giant has made the most progress, with an average of 90 percent recycled material in all newly manufactured garments.

The leaping cougar is an iconic logo on millions of pieces of clothing, shoes, footballs and other items. And right now, PUMA is making a big leap forward with their sustainability efforts. The group has set a number of ambitious targets in ten different sustainability areas. These are to be met by 2025. The slogans are “Forever Better” and “There Is Only One Forever – Let's Make it Better.”

Congratulations to Niklas Eriksson, Golfstore Pro at A6 Golf Club – who was recently named PGA Professional of the Year! Of course, we had to go and congratulate Niklas in person. He shared his thoughts and tips to both golfers and colleagues.

– Att investera i teknik för launch monitors, Custom fitting studios, simulatorer och driving range har haft en stor inverkan på våra medlemmars fitting- och lektionsverksamhet under det senaste decenniet. Vi är väldigt glada att välkomna ett starkt varumärke som TrackMan till Golfstore, säger Alexander Anderson, Commercial Manager, Golfstore Group.

Från och med 1 mars är TrackMan en utvald ”Partner Supplier” och vi på Golfstore ser fram emot ett givande och långsiktigt partnerskap. Med TrackMan kommer våra medlemmar att stärka sin position på marknaden och få möjlighet att utveckla verksamheten ytterligare.

– Vi är mycket glada över att ansluta oss till Golfstore och ser fram emot att arbeta med Golfstores medlemmar. Jag är imponerad av den support och det utbud av tjänster som finns för medlemmarna och ser TrackMan som en naturlig del av gruppen, säger Mike Malone, VP Golf Sales & BD EMEA Sales på TrackMan.

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Anne van Dam is only 26 years old but has already managed to win five times on the Ladies European Tour and represented Europe in one Solheim Cup. But she wants more. Now she’s set her sights on winning a major and to play the 2024 Olympics in Paris.

At first, the long-hitting Dutchwoman was only into swimming. However, she tried golf at the age of eight, but it wasn’t until she stopped swimming seven years later that Anne van Dam chose to go for golf. And then, things went fast.

“I was only 15 when I joined the Dutch national golf team, which is quite young, usually you’re around 18 years old. We were a fun bunch with a very good coach, which made it even more fun. It got me excited and got me to stop investing in swimming in order to focus entirely on golf."

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Bob Vokey was a great golfer in his native Canada. But when he came to the U.S. to try his luck at some smaller competitions, he realized that when he was standing with a wooden 3 in his hand, his fellow players still had irons left. He realized that he wasn’t going to become a professional golfer, so he gave up and took a job at a golf club in California.

“But one day in the 1970s, when I was about 30, it hit me. Here I am picking up balls on the range. That’s not what I pictured myself doing when I went to America. I needed a change.”

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Practice should be fun. But how do you make practice fun for the very youngest?
We took the question to Ljunghusens Golf Club, which runs one of Sweden’s biggest junior programs. The coaching team at Ljunghusens Golf Club, located close to Falsterbonäset in Sweden’s southwest-most corner, consists of five PGA-trained instructors. One of them is Fredrik Theander.

Five coaches can be considered many for most golf clubs, but if you look at the number of juniors who want to practice, you quickly get it.    

“We have about 200 juniors who are in weekly practice and another 200 who are in what we call ‘Summer School,’” explains Fredrik and we will soon realize why he and his colleagues are so important.

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How much plastic do you use and how does it affect nature? At Adidas, these are issues that are taken very seriously – and which have also led the company to develop new collections consisting entirely of recycled plastic.

“We want to contribute to a better environment for our children,” says Gundo Vester, Sales Manager at Adidas in Europe.

For every human being on this planet, there's a ton of plastic. It's a frightening fact. And what's even more frightening is that almost 80 percent of this plastic ends up polluting our oceans today. Adidas is well aware that it, as a large company, also has contributed to this problem. But now they have decided to take their responsibilities seriously, and want to contribute to a more sustainable future.

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Since 2018, Cobra’s Custom Fitting in Europe has more than doubled. In order to meet the increased demand, a second fitting facility is now being built in Europe. A venture that will mean a lot – not least for Golfstore and our customers.

Tailor-made clubs not only help the best players develop – they’re a valuable investment no matter what level you’re playing at. The number of golfers who choose to do a Custom Fitting increases every year.

Sedan 2018 har Cobras Custom fitting i Europa mer än fördubblats. För att möta den ökade efterfrågan bygger man nu en andra fittinganläggning i Europa. En satsning som kommer att betyda mycket – inte minst för Golfstore och våra kunder.

Skräddarsydda klubbor hjälper inte bara de bästa spelarna att utvecklas – det är en värdefull investering oavsett vilken nivå man befinner sig på. Antalet golfare som väljer att göra en Custom fitting ökar för varje år.

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After a fantastic amateur career, Swedish player Linn Grant has quickly made a name for herself on the Ladies European Tour. With two wins on the Sunshine Tour and one on LET, this year she has set her sights on finishing in the top 50 in the world rankings and playing all majors. And to win more competitions, of course.

Linn Grant started to play golf thanks to her father John, also a good golfer who played in college in the U.S. and on the Swedish golf tour. When Linn was 6–7 years old, John had been away from golf for about 15 years, mainly because of Linn and her sister being toddlers. But in the middle of the 2000s, he chose to take up golf again, which meant many days at the home course Rya Golf Club.
“Then it became natural that I came to the golf club and played a bit for fun and had some ice cream. But it turned into more and golf, and that’s how we got here!”

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In January 2020, Emma Stjernlöf took over as CEO of Röhnisch Sportswear. This year, she was named 2021 Businesswoman of the Year in Swedish Sports. Golfstore met Emma to talk about successful journeys towards change and sporty golfwear. And to congratulate her, of course!

Businesswoman of the Year is a prestigious prize awarded annually by the Swedish Sports Forum. By highlighting successful women in the sports industry, the goal is to inspire more people to reach the top. Emma won the award for – among other things – the impressive journey towards change that she’s made with Röhnisch, and at Golfstore we are of course curious about her reaction. How does it feel to win?

I januari 2020 tog Emma Stjernlöf över som VD för Röhnisch Sportswear. I år blev hon utsedd till Årets affärskvinna inom svensk sportbransch 2021. Golfstore träffade Emma för att prata om framgångsrika förändringsresor och sportiga golfkläder. Och för att gratulera förstås!

Årets affärskvinna är ett prestigefyllt pris som årligen delas ut av Svenskt Sportforum. Genom att uppmärksamma framgångsrika kvinnor inom sportbranschen vill man inspirera fler att ta sig till toppen. Emma prisas bland annat för den imponerande förändringsresan hon gjort med Röhnisch och på Golfstore är vi förstås nyfikna på hennes reaktion. Hur känns det att vinna?

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In recent times, many industries have been hit by a declining supply of goods and the golf world is no exception. This is largely due to a lack of production capacity in the aftermath of the pandemic, but also an increasingly clear lack of material that directly affects production. For us as consumers, this generally means fewer products in the stores, but also longer delivery times when it comes to certain ordered goods.

At the same time as the supply of new products is declining, the number of golfers has grown significantly. In the USA alone, we see that the number of new golfers has increased by 6.2 million in the last two years. This means that the demand for clubs, carts and golf bags today is greater than ever.

Under den senaste tiden har många branscher drabbats av en sjunkande tillgång av varor och golfvärlden är inget undantag. Det handlar till stor del om bristande produktionskapacitet i efterdyningarna av pandemin, men också en allt tydligare materialbrist som direkt påverkar tillverkningen. För oss som konsumenter betyder det generellt färre produkter i butikerna, men också längre leveranstider när det gäller vissa beställningsvaror.

Samtidigt som tillgången på nya produkter sjunker, har antalet golfare vuxit rejält. Bara i USA ser vi att antalet nya golfare ökat med 6,2 miljoner under de senaste två åren. Det betyder att efterfrågan på klubbor, vagnar och bagar idag är större än någonsin.

Nu stärker vi marknadsavdelningen på Golfstore! Varmt välkomna till vårt team hälsar vi Agnes Johansson och Filip Johansson! Agnes kommer närmast från Aktivitus, ett företag ledande på fysiologiska tester, och Filip är precis hemkommen från Evansville i USA där han studerat Sports Communications med fokus på PR.
Hos oss på Golfstore kommer de ha en viktig roll i det löpande varumärkes- och kampanjarbetet för att driva trafik till våra butiker. Men bäst av allt är att vi får mer resurser till att stötta våra medlemmar med marknadsföring i sina olika kanaler! Och det känns förstås riktigt bra, säger marknadschef Margaretha Bolin (till höger i bild).

Vill du veta mer, kontakta oss på marketing@golfstore.se
Vill du veta mer om vad det innebär att bli medlem hos Golfstore, kontakta memberservices@golfstore.se

Ett nära och bra samarbete med såväl leverantörer som medlemmar har alltid haft högsta prioritet inom Golfstore. Nu stärker vi vår inköpsavdelning ytterligare och hälsar Fredrik Lindegård välkommen som Commercial Coordinator.

Fredrik, som närmast kommer från Acushnet, har en lång och gedigen bakgrund inom golfens värld. 
”Som femtonåring började jag jobba som banarbetare på Örestad GK och jag har även arbetat på Forsbacka, Skyrup och Bokskogens Golfklubb. Golfen har alltid varit prio ett för mig och under min utbildning på Linnéuniversitetet i Växjö, där jag pluggade Coaching and Sport Management, var inriktningen självklar”, säger Fredrik. 

Läs mer.